Special-techniques
Project Spotlight: Stan the Man Invitation

Precise Continental partnered with Cuticone Design to produce this unique invitation for AIGA Metro-North’s event honoring Stan Church. A custom die cut silhouette is used on the front cover to make the piece stand out.

120# Mohawk Carnival Vellum Duplex Stellar White/New Black was the canvas for the design. The outside is foil stamped with a register emboss.


The inside is engraved in gray.


For more information:
Mohawk Paper please visit their site http://www.mohawkpaper.com/ .
Cuticone Design http://www.cuticonedesign.com/
AIGA Metro - North http://aigametro-north.ning.com/
Project Spotlight - Precise Continental 2010 Holiday Card
Our 2010 holiday card showcases so many of the beautiful processes that we do.


The front is engraved in green and gold, foil stamped in red and then select elements are registered embossed adding depth and sparkle.

The green engraving has some larger areas which required a screen die to get a smooth covering of ink.

The inside of the card is green letterpress bringing a bit of old world elegance to the card.

Kluge’s Part in the Inauguration of President Barack Obama
01/27/2009
For many years Kluge presses have been utilized for finishing notable pieces. Examples include hologram stamping a skull on the cover of National Geographic magazine in 1985 and foil stamping and embossing Smithsonian Educational posters in 2005.
Most recently, we were honored and pleased to learn that Kluge presses were used to register and emboss the Engraved gold seal of the Official Presidential Inauguration Invitations for 2009.

Willie Maldonado, Kluge Department Manager and Jim Donnelly, President, Precise Continental
As a renowned producer of stationery, marketing materials, business cards, etc., and a union company with FSC Certification, Precise Continental of Brooklyn, NY was selected by the Presidential Inaugural Committee as the printer of choice for invitations to the inauguration of President-elect Barack Obama.
Kluge EHD presses are currently owned and operated at the print shop. These were configured with brass dies for register embossing the engraved gold seal at the top of the invitation. Kluge EHD 14 x 22 presses continue to be manufactured in the USA and are often called “the workhorse of the industry”. these legendary machines feature patented delayed dwell technology allowing the EHD to start on impression sooner, bottom out, and remain on impression longer doubling impression time with no loss of production speed and assuring flawless foil separation from the stock. Perfect for the 1.1 million piece run of Presidential Inauguration invitations.
Precise Continental’s team of 65 employees is no stranger to the techniques needed to finish such a piece, but timing was of the essence and there was no room for error. Hand engraved brass dies were quickly outsourced as well as foil, ink and paper. All were rushed to the Brooklyn print shop. A cream-colored paper named “Classic Crest” manufactured by Neenah Paper, WI was selected for the stock. This recycled FSC material was an excellent choice, representing both Obama’s vision and the forestry stewardship practices of Precise Continental.
Each sheet was hand inspected at each step of the process for quality and accuracy, which proved essential in making this invitation, the most important piece the company has ever run.
Learn more about Kluge’s line of foil stamping, embossing and diecutting presses at www.kluge.biz or ask us at sales@kluge.biz.
Originally printed on the Kluge Website
Engraving and embossing - what is the difference?
Embossing is a sister technique to engraving. No ink is used. Paper is pressed between counter and plate. A strong, and permanently raised image is created. The image is delineated by shadow and by feel resulting in a sophisticated design of extraordinary subtlety. In the careful hands of a master craftsman, embossing techniques can create striking, multi-level designs. The image becomes sculptured. The effect is unique and memorable.
Embossing vs Debossing - what’s the difference?
Debossing and embossing are similar processes that create a different result. Both processes involve making a metal plate and counter. The plate is mounted on a press and the paper is stamped between the plate and counter. This force of pressure pushes the stock into the plate creating the impression. Embossing creates a raised impression on stock – pushes the image above the level of the paper. Debossing is the reverse of embossing. Debossing creates a depressed impression on stock – pushes the image below the level of the paper.

