Mohawk Papers launches a new campaign which asks ‘What will you make today?’ .

Designer Massimo Vignelli explains how he makes a book. As part of his design process, Vignelli will sketch out a book’s content onto sheets of paper which overlay the grid – drawing each page in pencil, even the contents of every photograph.

His discussion of – and reverence for – the grid has been turned into an animated video by Pentagram.

American Airlines  Airline has stressed its desire to show that it has made a lot of progress - on its planes, its service, its cabins and so on. It talks about a “a clean and modern update to the core icons of our company”. They’ve changed and they really want you to know it.

One of the ways they are emphasizing the change is with a new logo.

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To learn more about the process of re-defining American Airlines Brand watch the following video.

The only official UK importer of Rothschild wines gets a new image courtesy of Paul Belford Ltd

“While many of the wines they sell are steeped in tradition and heritage, Waddesdon Wine is, says Martin Brown of Paul Belford Ltd, a “dynamic, modern wine merchant”, something the agency has endeavoured to communicate in its identity for the brand which is centred around a ‘w’ created using dots that reference both bunches of grapes and bottles in a bottle rack.”

Read the full article at http://creativereview.co.uk/cr-blog/2013/april/paul-belford-ltd-brands-waddesdon-wine

Gloria Siegel, a senior strategist for Siegel+Gale, sheds some insight into the process of changing the name of an organization.

True, naming is an art, not a science. But it’s far more practical and down to earth than most people realize. What we need in order to do our jobs correctly is information. The same “What, Where, Why, When and Who” that a newspaper reporter seeks. What are you naming? Where will the name appear most prevalently? Why are you seeking a new or different name? Who are your competition and potential customers?

Several years ago Girls Club of America was forced to change their name when Boys’ Club of America (not associated with Girls Club of America) decided to become Boys and Girls Club of America.

During interview Siegel+Gale discovered that this organization is not “fun and games” as they had thought. The feedback became the backbone for their positioning statement: “Growing up is serious business.” And the name that we developed from this statement: Girls Incorporated—more often shorthanded to Girls Inc.’

Read the full article http://www.siegelgale.com/blog/finding-strength-in-a-name/

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